InsideHook
InsideHook is a digital lifestyle publication that delivers news and advice to the most interesting man in the room.
As visual designer, I worked with the art director to give the company a much needed brand update. Our goal was to elevate public perception of InsideHook’s editorial voice and create a unified visual feel for it’s artwork.
Collage
Much of my work at InsideHook included creating editorial artwork for the articles they published daily. I created a stylized feel for image composites & illustrations. The artwork I created brought further depth and credibility to InsideHook’s editorial voice. Below are examples of composite images I made as headers to some of the site’s most interesting published articles. These pieces spanned a variety of topics including lifestyle, fashion, product recommendations, culture, tech, celebrities and much more.
The Future of Fitness
Death of a Car Salesman: How Soon Will We All Be Buying Our Cars Online?
Why Competitive Chess Is as Vicious as 10 Rounds in a Boxing Ring
The Truth About “Girl Inches”: Why Women Overestimate Penis Size
The 10 Best Watches of Watches & Wonders Geneva 2022
The Answers to All Your Not-So-Stupid Questions About Web 3.0
Everything Is a Pop It! and Nothing Hurts
Snoop Dogg Talks Corona, Self-Care and the Kitchen Hack He Taught Martha Stewart
Everything You’ve Ever Wanted to Know (Or Maybe Never Wanted to Know) About Zoophilia
Please Explain NFTs to Me Like I Am 12
I Tried 30 Mustards. These Were the Best.
Where Does “Saturday Night Live” Go From Here?
A Gentleman’s Guide to Self-Tanning: How to Look Sun-Kissed Without the Sun
Inside the Campaign to Save LA’s Mountain Lion Population
How to Get Properly Stoned for a Commercial Flight (And What to Bring for the Trip)
“Tina” Directors Explain How They Brought Tina Turner’s Farewell Statement to Life
Mario Christerna always keeps some Nestle Abuelita in his cupboard
A New Book Explores The Beatles-James Bond Connections You Never Expected
Will the Zit Sticker Solve Your Pesky Pimple Problems?
The 10 Best Books of 2022
Why Men Should Celebrate Divorce
We Tasted and Ranked 12 of the Best Sour Beers
What Is Relationship Anarchy? Are You a Relationship Anarchist?
Why Your Allergies Are So Bad Right Now, And What You Can Do About It
Five Delicious Wines to Try From Bordeaux’s “New Generation”
Our Favorite Fitness Gear of 2022r
17 Notable Chefs on the Essential Items They Always Keep in the Pantry
“Surrender” May Actually Make Bono Skeptics Change Their Minds
How to Be Happy, According to a Beach Volleyball Legend
The 11 Books You Should Be Reading This December
“F1 Needs More Black Racers”: A$AP Ferg on Cars, Video Games and His Newfound Love of Racing
The 10 Books You Should Be Reading This January
In Praise of Professional Athletes With Extremely Nerdy Interests
Want to Immediately Improve Your Workouts? Start Listening to “Big Bootie Mixes.”
How Jordan L. Jones and the Cast of “Bel-Air” Reimagined “The Fresh Prince” as a Drama
We Tasted and Ranked a Bunch of Boozy Ice Pops, Because Summer
The 7 Most Important Cars That Were Discontinued for 2021
Mobile Version
Many of InsideHook’s readers only viewed the site on their phones, so it was important that the website design translated well onto mobile platforms. Large, engaging artwork and sans serif typography allowed for easy scrolling and clear navigation.
