Russell’s Reserve
When Russell’s Reserve asked to collaborate with InsideHook for their upcoming whisky tasting, they were looking for accompanying designs that matched the refined mood and aesthetic. Reserved For You, was an exclusive, invite-only night of whisky Bourbon and elegant ambiance.
I was tasked with developing a logomark for Reserved For You. Using their bottle as inspiration, I extended the legs of several letters to create a slender, elegant mark. This created a negative space that lent itself well with a script typeface that could be reused throughout the various collateral needed for the event (invitations, menus, napkins etc.)
